Facebook Ads
While often managed alongside Instagram, Facebook has its own audience behavior, ad formats, and cost dynamics — particularly for older demographics, community-driven products, and longer-consideration purchases.
Services
Benefits
Platform-specific strategyFacebook's audience skews differently than Instagram, and campaigns are built accordingly.
Community and group targetingLeverages Facebook's community features where relevant.
Format-specific creativeAd formats optimized for how people actually browse Facebook.
Cross-funnel integrationCoordinated with Instagram and Google campaigns, not run in isolation.
Who This Is For
Common Business Challenges
Assuming Facebook and Instagram audiences behave identically
Underinvesting in an audience segment that still converts well here
Creative built for Instagram underperforming on Facebook
Our Process
Tracking and offer audit
We confirm conversion tracking is trustworthy and pressure-test the offer itself. A weak offer cannot be fixed with better targeting.
Audience and exclusion build
Prospecting, retargeting and exclusion audiences built deliberately, so you stop paying to reach people who already converted.
Creative testing queue
Hooks, formats and angles tested in a documented queue with clear win criteria, so learnings accumulate instead of resetting.
Scale on evidence
Budget moves to what has proven out with statistical support, and losing creative is retired on schedule.
Engagement basics
What we need from you
- Ad account and Pixel access
- Brand assets and approved claims
- Landing page edit access
The number we are judged on
Cost per qualified lead or purchase, checked against actual revenue in your CRM or store.
Deliverables
Facebook-specific audience research
Platform-tailored creative testing
Campaign structure and budget allocation
Cross-platform performance comparison
Monthly reporting
Expected Outcomes
Average ROAS Improvement
Lower Cost Per Acquisition
Qualified Leads Generated
Improved Audience Match Rate
Figures reflect portfolio highlights and illustrative examples. Individual results vary by business, industry, and campaign scope.
Related Case Study
What you can hold us to
- A reply within one business day, from the founder.
- A written plan — channel mix, budget and targets — approved by you before any spend.
- A live dashboard plus a monthly written read against those targets.
- Full admin access on every account, from day one.
Frequently Asked Questions
Is Facebook still worth advertising on?
For the right audience and product, yes — it depends heavily on your specific category and demographic.
Can this be bundled with Instagram management?
Yes, most clients run both under our Meta Ads Management service.
What budget makes sense to test this platform?
We typically recommend a modest test budget before committing to a larger allocation.
Ready to Grow with Facebook Ads?
Book a free 20-minute strategy call and we'll tell you honestly whether this is the right fit for where you are.