Shopify Marketing
Shopify Marketing covers the entire growth loop for DTC and eCommerce brands: paid acquisition, SEO, email/SMS retention, and on-site conversion, sequenced so each channel compounds instead of competing for the same budget.
Services
Benefits
Full growth-loop coverageAcquisition, retention, and conversion managed as one system.
Sequenced, not simultaneousA 90-day plan that fixes conversion before scaling ad spend.
Klaviyo-native retentionLifecycle flows built specifically for Shopify's checkout and customer data.
Margin-aware growthGrowth plans that account for actual unit economics, not just top-line revenue.
Who This Is For
Common Business Challenges
Ad-only growth plans hitting a ceiling as CPMs rise
Checkout and product page friction quietly capping conversion
Retention and email treated as an afterthought
Our Process
Store, funnel and margin audit
We review theme performance, product data, checkout drop-off and per-product margin so growth targets are set against profit, not revenue.
Acquisition and retention split
A written plan splitting effort between new-customer acquisition and repeat purchase, with a target contribution from each.
Merchandising and lifecycle build
Collection and product page improvements, bundling, and the email and SMS flows that carry a customer to a second order.
Cohort reporting
We report by acquisition cohort — contribution margin, repeat rate and payback period — rather than a single blended return figure.
Engagement basics
What we need from you
- Shopify admin and analytics access
- Product costs and shipping margins
- Email or SMS platform access
The number we are judged on
Contribution margin per acquisition cohort and repeat purchase rate.
Deliverables
Full-funnel audit (paid, organic, retention, conversion)
90-day phased growth roadmap
Klaviyo flow rebuild
Conversion rate optimization pass
Monthly channel performance report
Expected Outcomes
Organic Traffic Growth
Average ROAS Improvement
Checkout Conversion Rate Increase
Higher Customer Lifetime Value
Figures reflect portfolio highlights and illustrative examples. Individual results vary by business, industry, and campaign scope.
Related Case Study
What you can hold us to
- A reply within one business day, from the founder.
- A written plan — channel mix, budget and targets — approved by you before any spend.
- A live dashboard plus a monthly written read against those targets.
- Full admin access on every account, from day one.
Frequently Asked Questions
Do we need to pause ads while you fix conversion?
No, we typically keep a controlled baseline running while conversion work happens in parallel.
What if we don't use Klaviyo?
We can work with your existing ESP, though Klaviyo integrates most tightly with Shopify's data.
How fast will we see revenue impact?
Conversion fixes can show impact within weeks; full-funnel gains compound over the full 90 days.
Ready to Grow with Shopify Marketing?
Book a free 20-minute strategy call and we'll tell you honestly whether this is the right fit for where you are.