Business Objectives

Reduce dependency on paid acquisition and establish organic search — including AI answer engines — as a durable, compounding channel.

Business Challenge

Strong product, near-zero organic visibility, and a category being redefined weekly by AI competitors. Paid acquisition costs were rising faster than the sales team could absorb new leads profitably.

Marketing Strategy

Rebuilt the topic architecture around actual buyer intent rather than internal product naming, and layered in AEO/GEO work so the product surfaced inside AI-generated answers, not just traditional search results.

SEOTechnical SEOAEOGEOLLM Visibility OptimizationContent Marketing

Campaign Execution

A 90-day technical fix sprint addressed crawl and indexation issues first. A content engine began shipping weekly, targeting both classic search intent and answer-engine citability. Structured data was implemented across the site to make key claims and statistics easily extractable by language models.

How results were measured

Organic performance was measured in Search Console and analytics, with leads reconciled against the CRM monthly so a “qualified lead” meant the same thing at month 14 as it did at month 0. AI answer visibility was tracked separately on a fixed prompt set, re-run monthly across ChatGPT, Perplexity and Google AI Overviews, because assistant referrals do not appear reliably in standard analytics.

Baseline

Baseline was recorded before any change shipped: current rankings, indexed pages, organic sessions, and the CRM lead volume attributable to organic. Every later figure is stated against that record.

What you receive

  • Monthly organic report: sessions, rankings and CRM-reconciled pipeline side by side
  • Fixed AI prompt set with per-model results, re-run monthly
  • Live content calendar with owner and publish date per piece
  • Technical issue log with each fix, ship date and verification

The figures on this page are modelled to illustrate the approach and are not verified client results. The measurement setup and reporting artefacts described above are what we actually use, and are the same on a real engagement.

Key Deliverables

  • Full technical SEO audit and remediation
  • 120+ pieces of intent-mapped content over 14 months
  • FAQPage and HowTo schema across 40+ pages
  • Monthly AI visibility testing across ChatGPT, Perplexity, and Google AI Overviews